@Brands: Website 101

Website 101 or things we wish you knew about website

Websites are key for every business. Right up there with social media, websites are one of the first things a customer will check when looking into your business. 

That’s why it’s important to conduct a site that is quick to load, appealing to the viewer, and contains the necessary and appropriate information. Here are some key things to look at when putting together a website for your business: 
One of the most important aspects of your website is making sure it is quick to load. A person’s attention span is only about 8 seconds, so anything that takes longer to load is going to quickly lose the interest of those trying to view your site. This is important if you are planning on conducting facebook or instagram ads in the future, as a fast loading site is key for traffic. 

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Also, really look at your domain. People pay attention to this, So make sure your domain is simple, relevant and easy to remember. 

For example, if your business is called Melinda’s fabric store, make sure you strive for a domain with the same name or something similar. Check out domain name generators if the name you’re going for is taken. 

Another thing to pay attention to is the design and layout of your site. Although it may be fun to deck it out, it is key to have a simple and easy to navigate site to ensure its effectiveness.

A website that is too cluttered can scare away a potential customer. Take a look at Apple’s website. Notice the minimalistic design and easy to navigate web pages.

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Part of this is having a clear and easy to understand header so that visitors know exactly where they are when entering your page. 

Following the header, design a logo that is appropriate and tasteful. 

An eye-catching logo can greatly appeal to a customer. 

When creating your site make sure you include the appropriate information throughout. Include testimonials, reviews, your story and product pages if needed. The last thing you want is a customer visiting your site and leaving because they are unable to find these things

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Another important aspect of your site is, its mobile responsiveness. More than 5 billion people have a mobile device. This means that more people will be viewing your site from their phone, so make sure it performs accordingly. 

When building your site, think of your long term SEO. Taking time to set up the correct page titles, and product descriptions can make a huge difference in organic SEO.

A great strategy to promote and increase this is by creating a blog– which we will get into the nitty gritty in our next blog.

Blogs help create traffic and add a personalized touch to any website. 

Lastly, be sure to add your social media feeds to your site so people are able to view your brand on more than one platform.

Most website creation sites allow widgets where you can link your social media channels. 

If you want to learn more about digital marketing, be sure to subscribe to our channel and check out our videos!