Power Up Your Business With Video Marketing: Here’s Why and How! Hello, digital innovators! Here we’re, bringing you another strategic insight from iStudios Media. After weathering the challenges of 2020, we’re now navigating a digital landscape like never before, where video marketing reigns supreme. With the dawn of 2023, our reliance on digital platforms has […]

ROI or ROAS, What’s the Best KPI for your Marketing Strategy Return on investment is one of the most important metrics in eCommerce (ROI). But tracking ROI may not tell digital marketers everything they need to know about how to improve their online campaigns. How ROI and ROAS can change your online marketing plan You […]

The Chat GPT: The Next-Generation AI Chatbot Powered by Open AI How familiar are you with Chat GPT? It’s an AI system programmed to carry on human-like conversations. It uses OpenAI’s state-of-the-art language model, GPT-3, as its foundation.Exactly what is it that Chat GPT does? It’s a universal chatbot that can have conversations about just […]