ROI or ROAS, What’s the Best KPI for your Marketing Strategy Return on investment is one of the most important metrics in eCommerce (ROI). But tracking ROI may not tell digital marketers everything they need to know about how to improve their online campaigns. How ROI and ROAS can change your online marketing plan You […]

The Chat GPT: The Next-Generation AI Chatbot Powered by Open AI How familiar are you with Chat GPT? It’s an AI system programmed to carry on human-like conversations. It uses OpenAI’s state-of-the-art language model, GPT-3, as its foundation.Exactly what is it that Chat GPT does? It’s a universal chatbot that can have conversations about just […]

5 reasons why video marketing is a must for your business in 2023. Click to read our latest blog post and learn how video can drive results and boost your online presence.