How Small Businesses Waste Money in Marketing

Many small businesses unwittingly waste a large part of their budget on marketing without seeing any notable results. Due to the use of wrong strategies and tools, large amounts of money are wasted on marketing that doesn’t yield any results at the end of the day. 

The marketing budget for small companies are very tight, and you cannot afford to waste it on things that do not work. If you want to know the various ways you are wasting money on marketing, keep reading. 

Five Ways Small Businesses Waste Money in Marketing


1) Trying to build a following with social media

Social media is an excellent marketing tool, but many businesses jump into it for the sole purpose of creating a following. They have no effective marketing plans or strategies for leveraging the social platforms to yield results.

It was very easy to get away with this when the Facebook reach was high; however, several small businesses discovered that they had invested a lot of time and effort into something they have to pay for before using. Due to Facebook’s ever-changing algorithm, only a small fraction of your followers will see your content in their News Feeds, and small businesses have to invest in Facebook ads to get their content seen by their followers.

2) Unreasonable expectations and lack of perseverance

The Small Business Administration, says that about thirty per cent of all start-up small businesses crash within the first two years, increasing to 50 percent within five years. Many small businesses start well but fail in a few months. 

The problem is that they always have unreasonable expectations. They want quick results within a few months, and this hardly happens. They eventually get disappointed, and it hinders the growth of the business.

Small business owners should prepare for a two-year ramp-up period. If it doesn’t seem feasible to you, then carefully use advertising to increase your marketing game and give out the best content you can afford to create. 

3) improper understanding of your audience.

This point is a no-brainer. If you don’t understand your customers, it’s best to scrap your marketing budget. Understanding your audience is the key to your success.

Observe and study the minds and attitudes of your target audience. It’s the first step to take before planning an advertising or marketing strategy. 

Plan your content and how and where to present it to your audience. Marketing aims to reach your audience, and to do that, you must have a proper understanding of who they are. If you need a stronger business logo, visit this website     


4. ignorance of the strategy you used in getting your mega-customers.

You can refer to them as your mega-customers or your whales. No matter the term you use, you should know the marketing strategies that have brought you your biggest customers. Your top 20 percent of customers are responsible for at least half your profits. 


5) Planning a big one-time ad campaign that may or may not work

There are several effective marketing strategies you can try to grow your business. Some of them yield quick results while others do not, especially if you only have one chance to try them. 

Small businesses with restricted marketing budgets should not engage in five-figure marketing campaigns that they have never tested. 

Here is a tip on how to go about this: Try it with $1,000 or less. If it cannot work at $1000, there’s a high chance that it won’t work at $10,000 or more. 



Building a successful business requires lots  of patience, hard work, consistency, and perseverance. Small businesses tend to lack patience and spend so much money on marketing strategies that don’t work. With these few tips, you can see the areas where you waste money and improve on them. To expedite your learning curve even more the next step would be to hire professionals when it comes to your PPC, SEO, and other promotional efforts. To find out more about how we can help you get in touch here.