Digital marketing specialist, Rachel Cohen, gives tips on how to make your company stand out against its competitors.
It all starts with originality. Make sure you develop a voice that can be communicated well to your audience. With that, be sure to show your human side. Answer questions, and respond with whatever connects with the customer best.
Offer something that your competitor can’t. Don’t be afraid to be bold and take risks when doing this.
Customers will notice you more easily!
“There are more than 28 million small businesses in the United States, and even more mid- large-size businesses that increase that number further.”
So, how do you stand out among 28 million+ businesses?
It all starts with originality. Make sure you develop a voice that can be communicated well to your audience. While it is sometimes good to use your competitors for inspiration, it is important to make sure you don’t copy them. Especially if they are more developed than you, there will be no reason for people to choose you over them. In order to do this, you need a clear understanding of your target audience to keep their interest. Show your human side. Answer questions, and respond with whatever connects with the customer best.
Don’t be afraid to be bold and experiment. If you’re boring you will just fall in with the rest of your competitors. While it is fun to experiment with your content, make sure you are staying consistent. You need to define your standards and goals so your voice makes sense. Offer something that your competitor can’t, whether it be products, services, or excellent customer service. Show and tell your customers how you are different from the rest.
Stellar customer service can be a huge game changer.
“Around 75% of customers state that they consider customer service a true test of a company’s knowledge.” Be willing to admit when you make a mistake, then find a way to resolve this with the customer. This will likely create a sense of mutual trust and loyalty for customers. Give them a reason to keep choosing you.
Some other ways to try and stand out include, but is not limited to:
- A memorable name for your business
- Provided perks to new or loyal members
- Master something that other companies have not
- Testimonials or celebrity/influencer endorsements
- Free trials
Another big way to stand out, is by doing what you are reading now: A blog! Both you and your co-workers can contribute. If you do choose to take advantage of blogging, make sure what you are writing about is honest and accurate. It is important to make sure people know that you know what you are talking about, or else your blog will gain negative attention. This is an informal way of reaching more potential customers as it is more relaxed and conversational. It can also be a space to answer commonly asked questions. We will touch more on blogs in a later post.
You can also participate in different causes that matter. According to Chatmeter, “64% of consumers say that shared values are the main reason they trust a brand.” Make it known that you care about more than just your business. It is comforting to know that you share values with people you are working for or buying from.