How to Build a Logo & Website
Digital marketing specialist, Rachel Cohen, gives tips on how to build a logo and website for your business. A logo is important because “it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.”
Websites are especially important for visibility. “Studies show that 70 to 80 percent of consumers research businesses online when deciding whether to buy their goods or services.”
Both logos and websites are key factors in your business being successful.
Building a strong logo and website are crucial steps to getting your business up and running.
Platforms such as Adobe Illustrator, Canva, Tailor Brands, and Designhill are available to use for logo creation. If your budget is a little bigger, you can also hire someone to design your logo through companies such as Fiverr, Upwork, or Dribbble. Fiverr and Upwork are two of many companies that provide freelance services for many of your needs including graphics and design as well as digital marketing help. Dibbble is a platform for creators to share work, give, and receive feedback on designs. Dribbble has been a resource for many amazing, well-known companies to use for connecting with designers and creators. Some companies include Google, Apple, Airbnb, Facebook, Lyft, and more. Like the website says, they are “on a mission to build the world’s best community for creatives to share, grow, and get hired.” All of these resources are great options when it comes to creating a logo with a decent sized budget.
It is always a good idea to look at what other businesses in your industry are doing in terms of logos and designs for some inspiration. Your logo should be unique and distinctive from other logos in order to be memorable to your audience. Make sure you are focusing on your message and brand personality as well as illustrating the key benefits your brand provides.
When creating a logo, there are different design styles to consider. This includes classic, retro/vintage, modern and minimalist, fun and quirky, handmade and handcrafted, or, of course, a mix and match of those styles to make it look exactly how you envisioned it to. The seven types of logos to choose from are lettermarks, wordmarks, pictorial marks, abstract logo marks, mascots, combination marks, and emblems. The four font types to choose from are serif, sans serif, script, and display. These are important style elements to consider when creating the perfect logo.
It is always a good idea to integrate your logo throughout your brand through your website, business cards, etc.
Now, onto websites.
Three popular website builders are Wix, Squarespace, and Weebly. Wix is popular for its ease of use, theme designs, ability to edit mobile sites, SEO control, and its number of plans. Squarespace is best for creatives due to its great theme designs. This website builder also has a mobile editor as well as a free trial. Weebly is known to work well for small businesses and has great SEO control as well as a free plan if desired.
After choosing the website builder that best suits your needs, there are some key points that need to be remembered.
- Have a clear goal
- Write your own content
- Utilize calls to action
- Consider future growth when choosing a platform to use
- Set up an easy contact
- Simple design elements
- Valuable images- avoid stock photos
- Mobile Site
- Easy to navigate