ROI vs ROAS

ROI or ROAS

ROI or ROAS, What’s the Best KPI for your Marketing Strategy Return on investment is one of the most important metrics in eCommerce (ROI). But tracking ROI may not tell digital marketers everything they need to know about how to improve their online campaigns. How ROI and ROAS can change your online marketing plan You […]

What Is Chat GPT?

what is Chat GPT

The Chat GPT: The Next-Generation AI Chatbot Powered by Open AI How familiar are you with Chat GPT? It’s an AI system programmed to carry on human-like conversations. It uses OpenAI’s state-of-the-art language model, GPT-3, as its foundation.Exactly what is it that Chat GPT does? It’s a universal chatbot that can have conversations about just […]