@Brands: Email list

Why Email Lists are important in building a sales funnel.

Email lists are important because email marketing is the best way to connect with customers vs. social media. In fact, you are 6x more likely to get higher click-through rates through emails instead of tweets. Also, email is 40 times more effective at acquiring new customers than Facebook or Twitter.

The more ways you can encourage visitors to subscribe to your email, the stronger your email list will be.

Include offers, surveys, or describe why someone should subscribe to your email list

Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-opt-in), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.

It is personal, you get right into their inboxes. They want to hear from you, they filled out the box in the first place. It is one on one, more privacy to ask questions.

91% of consumers check their email on a daily basis. So it is best to use emails to your advantage when growing your business.