In this serrie of our blog posts, we are going to talk about what we’ve been writing, the blog!
Importance of having a blog on your business’s website!
I know what you’re thinking. Why is a blog so important? Well you’d be surprised by just how much of a difference a blog can make on your site.
In fact just having a blog on your site can improve your google ranking aka SEO as much as 434%. Crazy right?
Blogging regularly can improve this ranking even more, which is what makes this aspect of your site so important. How is this possible?
Well search engines like Google are able use algorithms that go through the one-billion websites that exist online today.
They are able to rank the sites based on links, mobile responsiveness, the amount of time someone spends on your site and more.
So what is a blog? A blog is a way your company can write articles on what they specialize in.
So say you’re a company that specializes in corrective exercises. Your companies blog can be about just that, with tips and tricks that will benefit those that frequent your gym.
Not only is this a great way to get your website and your product out there, but it’s also a great way to deepen your connection with your customer. Having a blog on your site can improve your companies SEO, increase traffic to your page, and allow you to showcase your expertise in a certain field.
Having a blog also gives customers a reason to click through your site as they are already interested in what your company has to offer, so these specialized blog posts are just the cherry on top.
When starting a blog, remember fresh content is key. Posting frequently does wonders for your SEO because Google loves content. When posting frequently, use keywords throughout your posts and in your headlines to increase traffic to your site. In addition to this, a viewer typically will spend a longer time reading through the content of a blog than just a basic site, so that in turn means that people are on your site for longer amounts of time. This further increases your SEO, and will truly benefit your site and your company in the long run Now how do you blog consistently in order to see results? Create a posting schedule. Not only does this relieve pressure of knowing when to post, but it will help you follow a routine so that those who frequent your site will know when to expect content. Look at other sites for inspiration. Stuck on what to publish? Look around you! Social media is a wonderful place for inspiration and one scroll through your feed will leave you with tons of ideas! Remember folks, blogging isn’t going anywhere. So hop on the train and explore this new world- you won’t regret it. If you want to learn more about digital marketing, be sure to subscribe to our channel and check out our videos to learn more! & don’t forget to give this video a thumbs up! If you have any questions, concerns, or just wanna chat , feel free to leave a comment below! In the meantime, happy advertising!